Saturday, January 25, 2020

Life Cycle of a Compact Disc (DC)

Life Cycle of a Compact Disc (DC) LIFE CYCLE ANALYSIS OF A COMPACT DISC CDs have become an essential item in everybodys life. Despite its simple structure, it allows you to listen hours of music, to watch films on a player as well as to store a huge amount of information. For all these reasons, CDs consumption has increased in the last few years. Thats way a compact disc is an important matter of analysis in terms of life cycle and environmental footprint. In this essay Ill discuss the main points on the life cycle of this product from its creation to the final stage of its life. MATERIALS ACQUISITION CDs are made of many different materials. The main of them are: aluminum, polycarbonate, lacquer, gold, dyes and some other materials such as water, glass, silver and nickel. Aluminum is the most abundant metal in the Earths crust but the common aluminum is not economic sources of the metal. Thats why almost all metallic aluminum is produced from ore bauxite. Smelting of the ore occurs in different countries than the mining activity, so it involves its transportation. Polycarbonate is a type of plastic which is made from crude oil and natural gas extracted from the Earth. Lacquer is made of acrylic, another type of plastic. Gold is straight mined from the Earth. Dyes are chemicals made in laboratory, partially from petroleum products that come from the Earth. Mining is a key process at this point of the life cycle as it supposes the obtaining of the necessary raw materials that will make up the CD. All mining process involves the use of machinery such as trucks and excavator. Those vehicles consume energy and release CO2 emission to the atmosphere. In this stage, proposing any improvement is difficult as nowadays there is no other way of getting raw materials from Earths crust but by means of excavators. MATERIALS PROCESSING Materials acquisition is not the previous step to the manufacturing process. Most mined materials must be processed before manufacturers can use them to make CDs. As I mentioned before, bauxite ore is processed into a substance called â€Å"alumina† by washing, crushing, dissolving, filtering, and harvesting the materials. Alumina is then turned into aluminum through a process called â€Å"smelting.† Then the metal is shaped, rolled, or made into a cast. Regarding this material process, it has to be taken into account the fact that larger deposits of bauxite occur in certain countries and its processing takes place in different points of the world. This implies transportation from one place to the other and its consequent CO2 emissions. To make plastics, crude oil is extracted from the ground and combined with natural gas and chemicals in a manufacturing or processing plant. In some cases, burning plastics as part of a process can release toxic fumes. Moreover, the manufacturing of plastic often creates large quantities of chemical pollutants. In order to determine the carbon footprint due to all those material processes, we have to take into account the energy consumed in manufacturing and processing plant. Energy consumption is kept at a high level as smelting and some chemical processes require a huge amount of energy to be accomplished. MANUFACTURING PROCESS The manufacturing process of a CD is complex. An injection molding machine creates the core of the disc, a 1-millimeter thick piece of polycarbonate (plastic). Polycarbonate is melted and poured in a mold. Then, with the aid off high pressure, a stamper embeds tiny indentations, or pits, with digital information into the plastic mold. Those indentations or pits will be read by a laser when playing a CD. Therefore, it is an accurate process and it involves some specialized tools and machines. Then, the so-called process â€Å"sputtering† takes places. Through it, the â€Å"metallizer† machine coats the CDs with a thin metal reflective layer (usually aluminum). The playback laser reads the information off of the reflective aluminum surface. In order to protect the CD against scratching and corrosion, it receives a layer of lacquer as a protecting coating. Most CDs are screen printed with one to five different colors for a decorative label. Screen printing involves the use of many materials, including stencils, queegees, and inks. In the manufacturing process, a considerable amount of environmental aggressive products are used such as lacquer and inks. PACKAGING CDs are packaged in clear or colored plastic cases or cardboard boxes that are then covered with plastic shrink wrap. This packaging can be made from recycled or raw materials. For example, the plastic used can be from recycled bottles or from crude oil and natural gas extracted from the Earth and combined with chemicals. Manufacturing cardboard require cutting trees down. This is an important and aggressive action against the environment and therefore, it has to be taken into account when evaluating the environmental cost of packaging CDs. TRANSPORTATION/DISTRIBUTION The transportation supposes a considerable contribution to carbon footprint. Once discs are packaged, they are sent to all parts in the world where they are distributed. Transportation by plane, truck, or rail requires the use of fossil fuels for energy, which contribute to climate change. Moreover, manufacturing plants usually are located in underdeveloped countries due to economic reasons whereas the main consumption of this product is registered in developed countries. This involves long transport distances and then important CO2 emissions. USEFUL LIFE CDs are created with materials that are extremely stable. If properly stored and handled, most discs will last for decades. Certain conditions, such as high humidity, or extended periods of high temperatures, rapid temperature changes, and exposure to certain types of light, can damage discs and shorten their useful life. Keeping discs out of direct sunlight and away from heat and water will help them last longer. Following those easy instructions not only will save money, but it will also reduce the discs environmental impacts by preventing waste. From my point of view, this stage has an important meaning in terms of waste minimization. Our CDs consumption rate would decrease significantly if handling them properly. Making the useful life longer involves reducing all the process previous to the use, and so reducing the carbon footprint generated by the processing, manufacturing, transport process, etc. REUSE, RECYCLE OR DISPOSAL In order to reduce the discs environmental impacts, the disposal must be seen as the last option. Depending on their condition, discs can be reused or recycled instead of thrown away. Reuse A good way to keep discs out of the garbage is to reuse them. In this sense, one of the reasons why we get rid of discs is scratches. Minor scratches can be repaired by rubbing a mild abrasive (such as toothpaste) on the non-label side of a disc in a circular motion from the center out. Also, some commercial refinishers can inexpensively repair your CDs. Another main reason is that the disc is not longer wanted. Unwanted CDs or can be sold to some stores, traded with friends, or donated to schools, libraries, or other organizations. Buying used CDs borrowing them from the library can also help reduce the environmental impact associated with manufacturing new products. In my opinion this is the better alternative to disposal because unlike recycling, reusing doesnt involve any manufacturing or smelting process. Therefore less energy will be consumed resulting in a lower carbon footprint. Recycle CDs can be recycled for use in new products. Specialized electronic recycling companies clean, grind, blend, and compound the discs into a high-quality plastic for a variety of uses, including automotive industry parts, raw materials to make plastics, office equipment, alarm boxes and panels, street lights, and electrical cable insulation, jewel cases. Most CD recycling companies only accept large stockpiles of old, damaged, or unused from businesses. A few companies will accept smaller quantities of discs mailed by individuals. Once the recyclers receive the CDs, they separate the packaging materials, manuals, and CDs for individual recycling processes. You might consider contacting a CD recycling company on behalf of your school or school district-collecting CDs for reuse could be a good school or community fundraising project. Check your local phone book or search the Internet for a list of recyclers, and be sure to have one in place before you begin collecting CDs for recycling. As with most stages of product life cycles, even recycling has environmental tradeoffs. CD recycling is now an emerging technology, which means that many companies are not yet capable of recycling these discs. So, while recycling CDs saves natural resources, the trade-off comes from the amount of fuel and energy thats consumed to transport discs long-distances to an appropriate recycling facility. Disposal Only dispose of your discs when you have no other choice. Always try to share, donate, or trade your discs or drop them off at an appropriate recycling center. CDs and that are thrown away waste energy and result in lost valuable resources.

Friday, January 17, 2020

Demographics and Social Stratification

AUTUMN (REPEAT) EXAMINATION, 2010/2011 Exam Code(s): Exam(s): Mode Code(s): Module(s) Paper No. : Repeat Paper: 2BC1, 2BC2, 2BC3, 2BC4, 2BC5, 2BCA1, 3CL1, 4CL2, 4BI1, 4BI2, 1DB1, 1OA1, 1EM1, 1PIB1. Second Year B. Comm. Degree. MK 206 & MK 203 & MK 289 CONSUMER / BUYER BEHAVIOUR 1. ____ Special Paper: ____ External Examiner(s): Internal Examiner(s): Professor Peter Naude Dr. Declan Fleming Ms. Ann Walsh Ms.Orla Higgins Please answer three questions. All questions carry equal marks. Two hours. Release to Library: Yes ? Instructions: Duration: No. of Answer Books: Requirements: Handout Other Material No. of Pages: Discipline(s): Two including cover page. Marketing CONSUMER / BUYER BEHAVIOUR [MK 206 & MK 203 & MK 289] PLEASE ANSWER THREE OF THE FOLLOWING QUESTIONS 1. What is meant by perception? (20 marks)Give a detailed description of the factors a marketer must take into account when devising a campaign to get the attention of consumers. (80 marks) 2. Discuss the nature of situational influence on consumer buying behaviour. (100 marks) Explain any two of the following concepts and discuss their relevance from a Consumer Behaviour perspective: †¢ †¢ †¢ †¢ Elaboration Likelihood Model Fishbein Model Self Concept The Five Step Consumer Behaviour Decision-Making Model (100 marks) . 4. What is meant by Cognitive Learning? (20 marks) Describe two main Cognitive Learning Theories, giving examples of how these theories can be applied in marketing. (80 marks) 5. Describe the household decision-making process for children’s products. In your answer outline determinants of family purchase roles (role specialisation, involvement, characteristics) and describe how conflicts are resolved. (100 marks)

Thursday, January 9, 2020

The Lesson By Toni Cade Bambara - 850 Words

In many pieces of classic literature, the theme is often misinterpreted. Poems, sonnets, and short stories frequently have misleading titles that put false ideas into the readers’ minds. Readers often begin reading a work with a biased opinion of the contents of the story. The superficial theme of a story is obvious, but the less obvious theme can have the most powerful message. In Toni Cade Bambara’s short story, â€Å"The Lesson,† the apparent theme is poverty and wealth, but the true theme is the misapprehension of everything not being as it seems. The first physical description of Miss Moore gives the reader the impression that she is a woman of little wealth, but it is later inferred that she is not poor. In the first paragraph of the story, readers learn, â€Å"†¦this lady moved on our block with nappy hair and proper speech and no makeup. And we quite naturally laughed at her†¦ And we kinda hated her too†¦ Miss Moore was her name. The only woman on the block with no first name. And she was black as hell, cept for her feet, which were fish-white and spooky† (Bambara 170). Sylvia and the other kids stereotype Miss Moore based on her looks. Even though Miss Moore and Sylvia both live in a ghetto in New York, Miss Moore is wealthier than the children (Eldred 510). However, if the reader glances over the smaller details of Miss Moore’s past, he or she will miss the minor factors that contribute to her economic status. She completed college, dresses well, and takes the children onShow MoreRelatedThe Lesson By Toni Cade Bambara992 Words   |  4 PagesThe Lesson: Summary/Response In the story The Lesson, author Toni Cade Bambara shows us a view of life from a black girl who lives in a poverty-stricken community just outside of New York City. In the story, there is a teacher whom takes the responsibility of teaching Sylvia and her friend group important lessons not only for a better education but to better understand life in its entirety. I believe the story is used as a tool to teach others about the lack of education in our nation in the seventiesRead MoreThe Lesson By Toni Cade Bambara1552 Words   |  7 PagesThroughout the years knowledge and culture has been passed down within generations. Elders within the community often teach life lessons to the young adults growing up in the neighborhood. This idea still holds true today, especially in low-income communities. People from different socioeconomic backgrounds live different lifestyles they also have different opportunities made available to them. Because of this idea, people with a higher social stand ing have an advantage over those in lower classRead Morethe Lesson by Toni Cade Bambara1428 Words   |  6 Pagesâ€Å"The Lesson† From The Mentor Whenever there is a civil rights movement going on, there are always 3 parties involved. One the Oppressor, second the Oppressed and lastly the Activist or the Mentor. The Activists usually always emerges from the Oppressed. That is when the Oppressed intellectuals feel that it’s time to standup to defend the identity of their people and make them strong enough to make a name of their own. This is what happened during the early 20th century within the African AmericanRead MoreThe Lesson By Toni Cade Bambara968 Words   |  4 PagesThere is a lesson in every situation no matter if you choose to accept it or not. A lesson can sometime guide you in the right path that is needed in your life or maybe it can just be for a certain situation. In the short story â€Å"The Lesson† by Toni Cade Bambara, she relates teaching a life changing lesson to the character Sylvia. Sylvia is a very strong willed young lady who is challenged with poverty in her neighborhood. The story begins with Miss Moore, an educated black woman who moves in theRead MoreThe Lesson By Toni Cade Bambara1429 Words   |  6 PagesUpon reading The Lesson, by Toni Cade Bambara, the reader cannot help but feel empathy towards the narrator Sylvia and her friends, as they are introduced to the realization of unfairness distribution of wealth in society, the diverse democracy. The lesson is taught by a lady named, Miss Moore, who moves into Sylvia’s neighborhood block. Miss Moore is a college educated women who shows the reality of the economic inequality to Sylvia and her friends by taking them on a field trip to a fancy toy storeRead MoreThe Lesson by Toni Cade Bambara638 Words   |  3 Pagesthe hardest because the kids just want to play, goof around and don’t listen. Elementary teachers have hard time teaching young uneducated students just like Miss Moore with her uneducated children from the neighborhood, in the story â€Å"The Lesson† by Toni Cade Bambara. Miss Moore teaches the stude nts how to take the first step toward a better education just like elementary teachers, her teaching method were to show how the upper class lived in comparison to the children but she could have though themRead MoreThe Lesson, By Toni Cade Bambara881 Words   |  4 Pagesthe story ‘The Lesson’, Sylvia and her friends’ receives a chance to take a look at the upper side of town and compare how the two communities differ from each other. The author uses social conflict to explain the racial and social divide between the white and black community. In the story, the reader sees how social classes effect how adults and even children see the world. The author, Toni Cade Bambara, compares how blacks and whites live these times. In the story, â€Å"The Lesson†, a woman by theRead MoreThe Lesson By Toni Cade Bambara1346 Words   |  6 Pagesâ€Å"The Lesson† by Toni Cade Bambara is not just about a sassy, defiant, ungrateful poor girl that is out of place in an overpriced expensive toy store. â€Å"The Lesson† is a short story about a young black girl who is struggling with her increasing awareness of class inequality. When Sylvia’s new neighbor, Miss. Moore, a smart college educated woman introduces the reality of social inequality to Sylvia and her group of friends, they become cynical. Sylvia has always known in the back of her mind that sheRead MoreThe Lesson by Toni Cade Bambara1830 Words   |  8 PagesThe Lesson by Toni Cade Bambara is a short story set in the inner part of New York City that gives the reader an opportunity to briefly see into the lives of children living devoid of wealth and education. It takes place in the early seventies, following the civil rights move ment and during a time when the imbalance of wealth in terms of race was immense. Bamabara, through the use of narrative point of tone, symbols, setting and characterization, brings out and develops what I believe to be theRead MoreThe Lesson By Toni Cade Bambara2703 Words   |  11 PagesCaroline Bergsagel Professor Reichardt English 1101/1102-681 14th April, 2015 In the story â€Å"The Lesson† by Toni Cade Bambara, the author uses symbolism, irony, setting, and black vernacular diction to show the children -the â€Å"other side of the street†- and the economic disparity and inequality they face. When a well educated teacher takes the the children on an allegedly fun and frivolous field trip to a toy store, it is there she shows the children the disparity they face in their neighborhood. By